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The new edition of Business Practices in Higher Education helps readers understand the true nature of higher education and appreciate how the academy effectively incorporates business practices into everyday work lives. The authors apply business concepts and models and explain how they can be leveraged to improve the overall efficiency and effectiveness of higher education institutions. Useful examples from a wide range of institutions—including small private college, large public universities, and community colleges—address macro-level higher education and student population issues, while also addressing micro-level issues for individual institutions or students.


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Business practices are critical to the academic, student affairs, and administrative sides of higher education. This book offers aspiring higher education and student affairs professionals an understanding of the fundamental business practices of colleges and universities.

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The following ISBNs are associated with this title:. ISBN - Look for similar items by category:. Upon successful completion of the program, a graduate should be able to demonstrate the following knowledge, skills and achievements:. Students who minor in Accounting, develop competencies in a variety of software that are critical to the practice of accounting and business management; i. Peachtree, QuickBooks, TurboTax and others. The accounting courses are offered in a pattern that proceeds from the simple to complex.

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Digital Media Marketing concentration is designed to introduce students to the world of multi-channel marketing. Graduates from this minor may find employment in retail, sales, purchasing and wholesale. Students who minor in Sports Management have a wide choice of career objectives in sports management and which prepares them for employment in entry-level positions as coaches, empires, athletic administrator, facility and event manager, sports promoter, and related field.

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Graduates who minor in Hospitality Management acquire specialized training in this field. Graduates are prepared for entry-level positions in settings such as hotels, food and beverage industry, travel and tourism, casinos, resorts and spa services, and entertainment and sports venues.

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Graduates who minor in Social Media Management, will master social media communication principles and platforms and be able to apply strategies and tactics to real projects. They will also be able to implement an effective and comprehensive social media campaign and develop a professional portfolio to demonstrate newly acquired expertise.

Consent is not a condition of enrollment. Home Business Administration.